The category of breakfast bars represents a mix of granola bars, energy bars, protein bars and cereal bars.
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The grain mills along the Kalamazoo River made Battle Creek an ideal manufacturing site, while the railroads running through town enabled the companies to ship their products throughout the country.
Then there are the energy and cereal bars entering the competitive fray, which ironically are made by the likes of Kellogg, General Mills and Post.
Despite the setbacks, Honey Nut Cheerios accounted for 16.
So be warned, yogurts and breakfast bars.